Frequently Asked Questions

Our Approach
Primary Care
Menopause Care
Metabolic and Weight Care
Pricing and Insurance

Not sure if our services fit your medical needs?

Be sure to read our FAQ below, and if you have further questions about our clinical services prior to scheduling an appointment please contact our office or book a complimentary 10-minute phone call with a physician

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Our Approach to Care

  • Virtual-first primary care is a modern approach to healthcare that provides personalized, continuous care — for prevention, diagnosis, chronic condition management, mental health, and more. 

    We manage your care and stay connected through virtual visits, messaging, phone calls, and behind-the-scenes coordination — and we direct you to the in-person care you need only when it truly adds value. It’s personal, flexible, and designed to offer proactive support to more women across our state.

    Why this model? Virtual-first because it allows for faster access, longer and more thoughtful conversations, and more flexible, holistic care. Studies have shown that virtual care is safe, effective, and often preferred for a wide range of services (AMA 2021).

  • No — A membership is optional. You can continue to schedule appointment-based care, such as menopause consultations, metabolic or weight management visits, and other specialty services, without joining. Curate’s primary care membership offers the option to integrate more of your care in one place, providing additional support and a continuous connection with your care team between appointments.

  • Yes — our virtual care model is available to patients anywhere in Florida and we will coordinate care with specialists and office locations in your community. We are actively expanding our network of trusted in-person care partners throughout the state.

  • Yes — Patients can easily transition from by-appointment care to membership. You can review membership options on our pricing page. To get started or inquire about how to transition, simply reach out to support@joincurate.com — our team will help guide you through the process.

  • Yes — Our services are open to anyone who can benefit from menopause-informed care. You do not need to be female or identify as a woman to access our support — we welcome all patients seeking our care and will refer out for the services we do not offer ourselves.

Primary Care


    • Virtual-first primary care

    • Preventive care & chronic condition management

    • Menopause Care 

    • Communication and care management outside of visits

    • Care coordination & specialist referrals

    • Lab and imaging orders

    • Prescription medication management 

    • Prior authorizations, medical forms, & care navigation

    • Clinical updates shared with your other doctors (with your consent)

    • Long term health planning with a doctor who knows you

  • This membership is rooted in midlife and menopause-informed care, and built to support your whole health. It offers comprehensive, ongoing support from a doctor who knows you, a clinical team dedicated to help you navigate the health care system, and convenient access when you need it most.

  • Yes — We believe that menopause care is primary care. It’s fully included in your membership.

  • Once enrolled, you’ll be paired with a Lead Coordinator who will help set up your chart, gather your past records, and get your first appointment scheduled within one week.

  • Virtual-first primary care is a modern approach to healthcare that provides personalized, continuous care — for prevention, diagnosis, chronic condition management, mental health, and more. 

    We manage your care and stay connected through virtual visits, messaging, phone calls, and behind-the-scenes coordination — and we direct you to the in-person care you need only when it truly adds value. It’s personal, flexible, and designed to offer proactive support to more women across our state.

    Why this model? Virtual-first because it allows for faster access, longer and more thoughtful conversations, and more flexible, holistic care. Studies have shown that virtual care is safe, effective, and often preferred for a wide range of services (AMA 2021).

  • We’re creating a system of care — designed with reach, flexibility, and long-term relationships at its core. Our care will travel with you and adapt to your lifestyle. As a member, you’re participating in our vision to build better care for women.

    With this model, we’re able to:

    • Offer longer, more thoughtful visits with physicians who specialize in women’s health and midlife care

    • Eliminate unnecessary friction and outdated barriers to care

    • Provide unparalleled care coordination and support

    • Build a connected community of support, no matter where you live in the state

    • Reach more women who’ve long been underserved or dismissed in traditional healthcare

    Studies show that up to 70% of primary care can be delivered virtually, especially when the patient and clinician have an ongoing relationship (JAMA 2022). Virtual-first care improves access and patient satisfaction, while reducing unnecessary in-person visits.

  • Yes — but only when they're necessary and meaningful. Much of what happens in a traditional ‘annual physical’ can be done virtually: reviewing your history, medications, lifestyle, screenings, and labs. For issues that require hands-on care — like a breast exam or Pap smear — we’ll either refer you to a trusted local partner or arrange a specific in-person touchpoint with your existing care team. We have a growing network of trusted Gynecology colleagues throughout Florida and we value collaboration with these offices in the care of our patients.

    Many leading medical groups now recommend separating the "annual physical" into two parts: a comprehensive preventive care planning visit (which can be virtual) and targeted in-person care only when indicated (NEJM Catalyst, 2020).

  • Pap smears and breast exams do require in-person care, and we’ll help coordinate that — either through your current OB/GYN or by referring you to a trusted partner. Mammograms and other imaging can also be ordered by your Curate clinician and obtained  locally.

    Further, we will be early adopters of the latest evidence-based advancements in at-home diagnostics, for example the recently FDA-approved at home cervical cancer screening option for those who have barriers to accessing an in-person Pap test.

  • Curate will order labs at your preferred lab location (like Quest or LabCorp), and we’ll track results for you. For blood pressure, we’ll guide you in using an at-home cuff and send instructions for accurate readings.

    Home BP monitoring has been shown to be more accurate for ongoing care than occasional office readings (AHA 2021).

  • Yes — but only when it will actually change your care. For example:

    • You need a procedure (Pap, IUD, biopsy, etc.)

    • You’re having a symptom we believe needs an in person evaluation, for example with dermatology or urgent care.

    In many cases, we can guide you virtually and help you avoid unnecessary urgent care or specialist visits. When in-person care is needed, we will either coordinate it or refer you.

  • These are some of the areas where virtual-first care shines. Our visits are longer and more relationship-based than typical primary care, allowing us to deeply understand your unique  context and support you across stress, sleep, weight, hormones, medications, and more.

  • Never delay emergency care. Please call 911 or seek care immediately if an emergency arises.

    Our team remains responsive during office hours, and we’ll help you decide when and where to go — and then follow up to ensure you are doing okay. If you visit another provider, we’ll review your records and help make sure your plan is clear and personalized.

    Again, in case of a medical emergency please call 911 or seek care immediately.

  • That’s okay! Some patients choose to keep an existing PCP for insurance purposes (eg: HMO policy holders) or just to preserve access to that office in case of future changes to your care needs. In these cases, you will still rely on your membership for our comprehensive, personalized support. We will be that physician and team who really know you — and can help you navigate care, even if some services happen outside our system. We're happy to collaborate with your other providers, including a pre-existing PCP, whenever needed.

Menopause By-Appointment Care

  • Yes. Every patient will have a personalized risk/benefit conversation about FDA-approved menopausal hormone therapy to allow for truly informed decision making.

  • We can help. Menopause care should not be reduced to a prescription for hormone therapy!  We will support you with non-hormonal options, lifestyle recommendations, and mental, metabolic, and sexual health support.

  • New patient appointments are 60 minutes and follow up appointments are 45 minutes.

  • There is no charge ($0) for menopause care for primary care members.

    Appointment-based care is priced at $350 for New Patient Appointment and $250 for Follow up Appointments.

  • New patients are seen for follow up within 2-3 months to ensure they are on the right track with their care plan.

    Ongoing follow up occurs at least every 5-6 months, or sooner if your clinical circumstances change.

  • We welcome your questions. Our coordinators work with you to help ensure that the care plan outlined by your doctor at your most recent visit is in place for you.

    If medical question arise, please ask. Your doctor will help guide you to the appropriate follow up care and next steps.

Metabolic & Weight Management

  • Appointments are priced at $350 for New Patient Appointments and $250 for Follow up Appointments.


  • New patients will receive a full cardiometabolic risk assessment including detailed family history, lifestyle assessment, and laboratory testing. You will receive a care plan and recommendations that may include advanced diagnostics or medication management depending on your clinical needs.

  • Yes. When clinically appropriate and through shared decision making Curate prescribes FDA-approved  medications for weight loss, diabetes management, and cardiovascular risk reduction. We emphasize the importance of healthy lifestyle prior to initiation and while using these medications to ensure adequate nutrition and healthy body composition.

  • For patients starting a weight loss medication, follow-ups are typically scheduled monthly for the first 3–6 months, after which they may be spaced further apart. Follow-up intervals can vary depending on your treatment plan, and your clinician will review and adjust them with you during each appointment so you always know what to expect.

  • Insurance coverage for GLP medications is unpredictable even for those patients who clearly meet clinical criteria. We are happy to fill out prior authorizations and advocate for insurance coverage of prescriptions whenever possible. We also work with LilyDirect and NovoCare to help patients get access to FDA-approved medications at discounted self-pay rates. We avoid the use of compounded medications unless absolutely necessary for patient care.

Pricing & Insurance

  • Membership is $1,800 per year (equivalent to $150/month), paid upfront to support ongoing, continuous care. There are no additional visit fees for visits with Curate.

    After your first year, you can continue membership at the same rate, billed monthly at $150/month instead of annually.

  • Curate Medical operates on a membership or fee-for-service model and does not bill insurance for visits. Your membership or visit fees cover the care you receive directly, allowing for more personalized, accessible, and flexible care. You may still use insurance for lab tests, imaging, or prescriptions obtained outside the practice, depending on your insurance plan.

  • While insurance is not needed to access our services, we recommend that all patients maintain an insurance policy to guarantee coverage of gynecologic care, medications, labs, imaging, ER care, hospitalizations, and specialist visits. Your Curate membership does not replace insurance, but it gives you a high-access, deeply personalized relationship with your doctor and clinical support team.

  • We can only provide a superbill for specific point-of-care visits, like non-membership appointment-based care or individual speciality services. Unfortunately, most insurance plans do not value or reimburse for membership-based care, even with documentation. If reimbursement is important to you, we recommend checking directly with your insurance provider to understand what may be eligible.

  • Flexible Spending Account (FSA):

    Membership fees may qualify as a medical expense under an FSA, but acceptance depends on your employer’s plan and documentation requirements. Don’t forget that FSAs typically follow a use-it-or-lose-it rule—meaning unused funds may expire or carry over only a limited amount. We recommend confirming with your plan administrator whether membership fees are considered eligible expenses under your specific FSA.

    Health Savings Account (HSA):

    Starting January 1, 2026 Direct Primary Care (DPC) or membership‑based primary care fees will be eligible for reimbursement with HSA funds, up to $150/month for individuals or $300/month for families. This means that, so long as you’re enrolled in a qualified High-Deductible Health Plan (HDHP) and comply with annual HSA limits you can use pretax dollars to cover your membership fees.

  • That’s okay. Some patients choose to keep an existing PCP for insurance or basic needs, while using our membership for more comprehensive, personalized support. You can think of this as having a physician and team who really know you — and can help you navigate care, even if some services happen outside our system. We're happy to collaborate with your other providers when needed.

  • Unfortunately, no. At this time, we are not able to see patients who have Medicare coverage, even if you prefer to self-pay.

    Federal regulations require certain clinicians to remain enrolled with Medicare through their work in other clinical settings. Because of this, we are not permitted to “opt out” of Medicare, and therefore cannot legally accept cash payment from Medicare beneficiaries for services that Medicare would typically cover.

    We understand this can be frustrating, and we wish we could offer more flexibility. We hope to expand our care to Medicare patients in the future.

  • Yes, you can still join Curate’s membership — but it’s important to know that HMO plans limit access to care by requiring referrals from an in-network primary care provider.

    While we can still coordinate with specialists and provide documentation, we may not be able to generate referrals or authorizations. We are more than happy to guide and coordinate your work with your insurance-based PCP for patients who carry HMO coverage. 

    We recommend checking with your insurance provider or give us a call if you plan to rely on Curate as your main point of access for referrals or coverage-based care.

  • If you need to cancel your appointment less than 48 hours before the scheduled start time, a $50 late cancellation fee will be charged.